Upgrade to the Flash 9 viewer for enhanced content, including the ability to browse & search through your favorite titles.
Click here to learn more!
This chronological study traces the evolution of graphic form, from Antiquity through the Middle Ages and up through the age of technology. Each period is explained in detail, from Classical craftsmanship to the changes brought on by the Industrial Revolution and the modern-day potential of the digital world. As computers now play an integral role in academic and professional environments, virtually everyone makes font choices on a regular basis, rendering typography more relevant than ever before.
This thorough, scholarly, and visually-appealing volume combines the history of the letter form–from the invention of printing to the relationship between graphics and totalitarian regimes–with intricate analysis of graphic design and typography, all supported by 850 images with extensive notes and a bibliography. This is an indispensable handbook for understanding our daily visual environment, and essential reading for all graphic arts professionals.
“An exhaustive compendium of the history of technologies and movements that have affected graphic design through the ages. Filled with spectacular examples, this book is an excellent resource for the professional practitioner as a source of inspiration and for the design student learning to navigate design history.” –Paula Scher, Pentagram, New York