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Winner of the Ohya Award
From the top Japanese auto-industry journalist comes this inimatably informed account of Honda Motor Company's birth out of the ashes of World War II and subsequent rise.
Honda was the brainchild of two very different men. One, a genius engineer who never went to college but became the face of the company--Soichiro Honda. The other, a shrewd businessman who breezed into management--Takeo Fujisawa. THE HONDA MYTH brings to light the animated partnership that helped transform a fledging moped plant into one of the world's most cherished motor brands.
Yet, after Honda and Fujisawa retired, and decisively with the departure of designated heir Shoichiro Irimajiri, Honda became a faceless firm. THE HONDA MYTH argues that the cult worship of Soichiro Honda that Takeo Fujisawa formented, at first to the firm's great benefit, worked against it in subtle ways as well.
Available in English for the first time, THE HONDA MYTH will be indispensable reading for business students.
Praise for THE HONDA MYTH:
"Masaaki Sato's career as a business journalist enabled him to see firsthand much of the evolution, struggles and fascinating men who built Honda, the youngest of Japan's automotive giants. Sato does a masterful job of weaving together the ambitions and conflicts between the strong personalities of the Honda Founders with the economic, industrial and political upheavals that tipped global automotive power in Japan's favor and vaulted Honda into Japan's Big Three despite the obstacles thrown in its way."
--Maryanne Keller, leading auto industry analyst