Subjects Freshman Year Reading African American Studies African Studies American Studies Anthropology Art, Film, Music and Architecture Asian Studies Business and Economics Criminology Education Environmental Studies Foreign Language Instructional Materials Gender Studies History Irish Studies Jewish Studies Latin American & Caribbean Studies Law and Legal Studies Literature and Drama Literature in Spanish Media Issues, Journalism and Communication Middle East Studies Native American Studies Philosophy Political Science Psychology Reference Religion Russian and Eastern European Studies Science and Mathematics Sociology Study Aids

E-Newsletters: Click here to be notified of new titles in your field
Click here to request Desk/Exam copies
Freshman Year Reading
View Our Award Winners
Click here to view our Catalogs
Self-help Messiah

Self-help Messiah

Upgrade to the Flash 9 viewer for enhanced content, including the ability to browse & search through your favorite titles.
Click here to learn more!

Order Exam Copy
E-Mail this Page Print this Page
Add This - Self-help Messiah

Written by Steven WattsAuthor Alerts:  Random House will alert you to new works by Steven Watts

  • Format: Hardcover, 592 pages
  • Publisher: Other Press
  • On Sale: October 29, 2013
  • Price: $29.95
  • ISBN: 978-1-59051-502-0 (1-59051-502-1)
Also available as an eBook.
about this book

Dale Carnegie was born in rural Missouri, his father a poor farmer, his mother a successful preacher. To make ends meet he tried his hand at various sales jobs, and his failure to convince his customers to buy what he had to offer eventually became the fuel behind his future glory. Carnegie quickly figured out that something was amiss in American education and in the ways businesspeople related to each other. What he discovered was as simple as it was profound: Understanding people’s needs and desires is paramount in any successful enterprise. Carnegie conceived his book to help people learn to relate to one another and enrich their lives through effective communication. His success was extraordinary, and 1920s America was hungry for a little psychological insight that was easy to apply to everyday affairs.

His book, How to Win Friends and Influence People, became a best seller worldwide, and Life magazine named him one of “the most important Americans of the twentieth century.” Self-help Messiah tells the story of Carnegie’s personal journey and how it gave rise to the movement of self-help and personal reinvention.

“An insightful and comprehensive new biography.” –The Economist

“[A] penetrating biography...Watts’s lucid prose and shrewd analysis gives us an absorbing portrait of Carnegie and the America he both reflected and shaped.” –Publishers Weekly (Starred Review)

“Steven Watts’s Self-Help Messiah is a fantastic page turner about the complicated pop guru of the American Positive Thinking Movement. Dale Carnegie was a master marketeer and common sense philosopher. This first rate biography does the legend justice. Highly recommended.” –Douglas Brinkley, author of Cronkite 

“Compelling...Watts captures a momentous period of change in America and makes a forceful case for Carnegie’s significance in it.” –Barnes & Noble Reviews

“[Steven Watts’s] descriptions...are poignant.  Watts shows how particularly attuned Carnegie was to the psychological needs of Americans beaten down by the Great Depression, who needed to hear that positive thinking would garner positive results.” –NPR, Fresh Air

“A fascinating portrait of the father of self-help and incisive analysis of the mercurial era that produced him.” –Kirkus Reviews