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Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe’s, Thinking in New Boxes will help students and companies overcome missed opportunities and stay ahead of the curve.
This innovative book challenges everything students thought they knew about business creativity by breaking creativity, and counteract the boxes that can blind students to risks and opportunities.
Praise for Thinking in New Boxes:
“Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment.”—Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin