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As Stanford MBA and popular Harvard Business Review blogger Greg McKeown posits, busyness and productivity are not synonymous. Indeed, no matter the setting it is all too common to feel both overworked and under-utilized. In McKeown’s latest book, Essentialism, students are taught to combat and counteract this issue through honing in on what is absolutely essential. In following the path carved out by essentialism one can learn to apply more selective criteria towards their careers, will be empowered to decide how to best allocate their time and ultimately will come to recognize that in doing less they might just be doing better.
Praise for Essentialism:
"Do you feel it, too? That relentless pressure to sample all the good things in life? To do all the 'right' things? The reality is, you don’t make progress that way. Instead, you’re in danger of spreading your efforts so thin that you make no impact at all. Greg McKeown believes the answer lies in paring life down to its essentials. He can’t tell you what’s essential to every life, but he can help you find the meaning in yours.”
-- Daniel H. Pink, author of TO SELL IS HUMAN and DRIVE
“Entrepreneurs succeed when they say "yes" to the right project, at the right time, in the right way. To accomplish this, they have to be good at saying "no" to all their other ideas. Essentialism offers concise and eloquent advice on how to determine what you care about most, and how to apply your energies in ways that ultimately bring you the greatest rewards.”
-- Reid Hoffman, co-founder/chairman of LinkedIn and co-author of the #1 NYT bestseller “The Start-up of You”
“Essentialism holds the keys to solving one of the great puzzles of life: how can we do less but accomplish more? A timely, essential read for anyone who feels overcommitted, overloaded, or overworked—in other words, everyone. It has already changed the way that I think about my own priorities, and if more leaders embraced this philosophy, our jobs and our lives would be less stressful and more productive. So drop what you’re doing and read it..”
~Adam Grant, Wharton professor and bestselling author of Give and Take
“As a self-proclaimed "maximalist" who always wants to do it all, this book challenged me and improved my life. If you want to work better, not just less, you should read it too.”
- Chris Guillebeau, NYT bestselling author of The $100 Startup
"Great design takes us beyond the complex, the unnecessary and confusing, to the simple, clear and meaningful. This is as true for the design of a life as it is for the design of a product. With Essentialism, Greg McKeown gives us the invaluable guidebook for just such a project."
-Tim Brown, CEO of IDEO
"In Essentialism, Greg McKeown makes a compelling case for achieving more by doing less. He reminds us that clarity of focus and the ability to say ‘no’ are both critical and undervalued in business today."
-Jeff Weiner, CEO, LinkedIn
“Essentialism is a powerful antidote to the current craziness that plagues our organizations and our lives. Read Greg McKeown’s words slowly, stop and think about how to apply them to your life – you will do less, do it better, and begin to feel the insanity start to slip away.”
- Robert I. Sutton, Professor at Stanford University and author of Good Boss, Bad Boss and Scaling Up Excellence.
In a world of increasing chaos and complexity, the ideas and tools of Essentialism turn chaos into commitment and complexity into accomplishment. This timely, well written book is a must read and do for any employee, manager, leader, or parent whoever feels overwhelmed. It is truly the right book at the right time.
- Dave Ulrich, Professor, University of Michigan School of Business and Partner, the RBL Group
"Essentialism is a rare gem that will change lives. Greg offers deep insights, rich context and actionable steps to living life at its fullest. I've started on the path to an Essentialist way of life, and the impact on my productivity and well-being is profound."
-Bill Rielly, Senior Vice President, Intel Security
"While everyone else is still leafing through Lean In or Outliers, get a competitive jump on the new year with....Essentialism... learn how to identify the right things, focus on getting them done, and forget the rest. In other words, 'do less, but better.'” -Forbes
"In this likeable and astute treatise on the art of doing less in order to do better...MCKeown makes the content fresh and the solutions easy to implement. Following his lucid and smart directions will help readers fine "the way of the essentialist" -Success Magazine
"McKeown began his mission for a less overcommitted life after he left his wife and hours-old baby in the hospital for an ultimately unproductive client meeting. Punctuated with zippy, thoughtful one-liners, this guide to doing 'less but better' offers strategies for determining what is truly necessary, and shedding what is not. Too many people fall for the having-it-all myth, and would benefit from shifting from a non-essentialist mindset (unable to distinguish and parse out the truly important) to an essentialist one (capable of identifying the goal), contends McKeown. Instead of attempting to achieve everything, readers need to figure out how to do the 'right thing the right way at the right time.' According to the author, the first step is un-committing: resisting the urge to join clubs, take on hobbies, and maintain unsatisfying friendships. Readers can stop making casual commitments, and can get over their fear of missing out. By making better choices, and not taking on the weight of other people's problems, readers can realize the non-essential nature of virtually everything in life, and learn to be present and spend more meaningful time with family and friends. This is a smart, concise guide for the overcommitted and under-satisfied." Publishers Weekly
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