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Do You Sincerely Want to Be Rich?

Do You Sincerely Want to Be Rich?

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Add This - Do You Sincerely Want to Be Rich?

Written by Charles RawAuthor Alerts:  Random House will alert you to new works by Charles Raw , Bruce PageAuthor Alerts:  Random House will alert you to new works by Bruce Page and Godfrey HodgsonAuthor Alerts:  Random House will alert you to new works by Godfrey Hodgson

  • Format: Trade Paperback, 592 pages
  • Publisher: Broadway Books
  • On Sale: May 17, 2005
  • Price: $27.00
  • ISBN: 978-0-7679-2006-3 (0-7679-2006-6)
Also available as an eBook.
about this book

In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen’s winning one-line pitch: “Do you sincerely want to be rich?” In this eye-opening yet entertaining book, an award-winning “Insight” team of the London Sunday Times examines Cornfeld’s impressive scheme, a classic example of good, old-fashioned American business gumption and guile.