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Once more the "unconventional" Peters stimulates corporate thought processes by offering further insight into the mind of one of the business world's greatest innovators. Along with the best of his columns, Peters includes questions and rebuttals that come from readers and listeners, as well as his own candid responses--collected in book form for the first time. This is a must-read for every business student.
"Pursuit of Wow! consists of 210 observations, snippets, aphorisms, conceits, and quotes, "loosely collected by topic in 13 more-or-less chapters," that have been gathered by Peters over the last several years and haven't found room in his seminars or other books. Given that barrage of ideas, the reader is guaranteed more than an occasional WOW!'"