Subjects Freshman Year Reading African American Studies African Studies American Studies Anthropology Art, Film, Music and Architecture Asian Studies Business and Economics Criminology Education Environmental Studies Foreign Language Instructional Materials Gender Studies History Irish Studies Jewish Studies Latin American & Caribbean Studies Law and Legal Studies Literature and Drama Literature in Spanish Media Issues, Journalism and Communication Middle East Studies Native American Studies Philosophy Political Science Psychology Reference Religion Russian and Eastern European Studies Science and Mathematics Sociology Study Aids


E-Newsletters: Click here to be notified of new titles in your field
Click here to request Desk/Exam copies
Freshman Year Reading
View Our Award Winners
Click here to view our Catalogs
The Wisdom of Crowds

The Wisdom of Crowds

Upgrade to the Flash 9 viewer for enhanced content, including the ability to browse & search through your favorite titles.
Click here to learn more!

Order Exam Copy
E-Mail this Page Print this Page
Add This - The Wisdom of Crowds

Written by James SurowieckiAuthor Alerts:  Random House will alert you to new works by James Surowiecki

  • Format: Trade Paperback, 336 pages
  •  
  • Publisher: Anchor
  • On Sale: August 16, 2005
  • Price: $15.95
  • ISBN: 978-0-385-72170-7 (0-385-72170-6)
Also available as an abridged audiobook download and an eBook.
about this book

In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.


“As entertaining and thought-provoking as The Tipping Point by Malcolm Gladwell.... The Wisdom of Crowds ranges far and wide.” —The Boston Globe

“A fun, intriguing read—and a concept with enormous potential for CEOs and politicos alike.” —Newsweek

“This book is not just revolutionary but essential reading for everyone.” —Christian Science Monitor

“Provocative....Musters ample proof that the payoff from heeding collective intelligence is greater than many of us imagine.” —BusinessWeek

“Clearly and persuasively written.” Newsday

“The author has a knack for translating the most algebraic of research papers into bright expository prose.” —The New York Times Book Review

“Dazzling . . . one of those books that will turn your world upside down. It's an adventure story, a manifesto, and the most brilliant book on business, society, and everyday life that I've read in years.” —Malcolm Gladwell, author of The Tipping Point

“Surowiecki’s clear writing and well-chosen examples render complicated mathematical and sociological theories easy to grasp. . . . [His] accounts of how the wisdom of crowds has formed the world we live in will thrill trivia mavens—and may make a better investor (or football coach) out of anyone who takes its conclusions to heart.” —Time Out New York

“This book should be in every thinking businessperson's library. Without exception.” —Po Bronson, author of What Should I Do With My Life?

“As readers of Surowiecki’s writings in The New Yorker will know, he has a rare gift for combining rigorous thought with entertaining example. [The Wisdom of Crowds] is packed with amusing ideas that leave the reader feeling better-educated.” —Financial Times (London)

“The book is deeply researched and well-written, and the result is a fascinating read.” —Desert Morning News

“Jim Surowiecki has done the near impossible. He’s taken what in other hands would be a dense and difficult subject and given us a book that is engaging, surprising, and utterly persuasive. The Wisdom of Crowds will change the way you think about markets, economics, and a large swatch of everyday life.” —Joe Nocera, editorial director of Fortune magazine and author of A Piece of the Action

“Makes a compelling case.” —The Gazette (Montreal)

“Deftly compressing a small library’s worth of research into a single slim and readable volume, the Financial Page columnist at The New Yorker makes his bid to capture the zeitgeist as his colleague Malcolm Gladwell did with The Tipping Point. . . . The author has produced something surprising and new: a sociological tract as gripping as a good novel.” —Best Life

“Surowiecki is a patient and vivid writer with a knack for telling examples.” —Denver Post

“Most crowds of readers would agree that Jim Surowiecki is one of the most interesting journalists working today. Now he has written a book that will exceed even their expectations. Anyone open to re-thinking their most basic assumptions—people who enjoyed The Tipping Point, say—will love this book.” —Michael Lewis, author of Moneyball

“Surowiecki’s is a big-idea book.” —Salon.com

“It has become increasingly recognized that the average opinions of groups is frequently more accurate than most individuals in the group. The author has written a most interesting survey of the many studies in this area and discussed the limits as well as the achievements of self-organization.” —Kenneth Arrow, winner of the Nobel Prize in Economics and Professor of Economics (Emeritus), Stanford University

“Clever and surprising.... The originality and sheer number of demonstrations of the impressive power of collective thinking provided here are fascinating, and oddly comforting.” —Bookforum

“An illuminating book.” –Detroit Free Press