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In this thought-provoking exploration of why certain events, products, and people capture our attention and imaginations, Matthew E. May examines elegance, the elusive element behind so many innovative breakthroughs in fields ranging from physics and marketing to design and popular culture. Combining unusual simplicity and surprising power, elegance is characterized by four key elements—seduction, subtraction, symmetry, and sustainability. In a compelling, story-driven narrative that sheds light on the need for elegance in design, engineering, art, urban planning, sports, and work, May offers surprising evidence that what’s “not there” often trumps what is.
In the bestselling tradition of The Tipping Point, Made to Stick, and The Black Swan, In Pursuit of Elegance will change the way you think about the world.
“As elegantly written as it is provocative, In Pursuit of Elegance makes a convincing—nay, worldview-shifting—argument that less is best.”
—Ori Brafman, coauthor of Sway
“Enlightening. Makes a compelling case for doing more with less by optimizing the expenditure of one’s assets and resources. That’s something anyone can and should put into practice.”
—Kevin Hunter, president, CALTY Design Research, Inc., Toyota Design Network