Upgrade to the Flash 9 viewer for enhanced content, including the ability to browse & search through your favorite titles.
Click here to learn more!
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.
Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited features two-thirds new material and shows how to generate genuine buzz both online and off, encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities, and much more.
The Anatomy of Buzz Revisited is essential for students to learn what is involved in getting attention for a product, message, or idea in today’s message-cluttered world.