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"Following up their bestselling look at creating compelling marketing strategies--Bang!--they turn most truisms about business inside out, arguing that good deeds are returned, not punished....Well thought-out and crisply presented, it offers key principles, case studies and exercises to help make niceness habitual."
- Publishers Weekly
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.
Turning the well-known adage of “Nice Guys Finish Last” on its ear, The Power of Nice shows that “nice” companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In today’s interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life. But being nice doesn’t mean acting wimpy. In fact, nice may be the toughest four-letter word you’ll ever encounter.
Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace, The Power of Nice will transform how you approach your work and, in the process, will transform your results.
Praise for The Power of Nice...
"In negotiation, the cheapest concession you can make is to be nice. And the returns can be high, as Linda Kaplan Thaler and Robin Koval show in this delightfully readable primer packed with practical advice and entertaining stories. I recommend it with pleasure!"
- William Ury, co-author of Getting to Yes and author of The Power of a Positive No (2007).
"The Power of Nice is a wonder drug! It could literally save your career and your life…. And let me suggest a first act of kindness: buy some extra copies for your enemies. I’ll bet they need The Power of Nice more than you do."
- Keith Ferrazzi, author of Never Eat Alone, the bestselling book on building relationships for success
“Leo Durocher was wrong! Linda Kaplan Thaler and Robin Koval’s The Power of Nice is the antidote to our increasingly mean-spirited culture. I’m going to send a copy to every political campaign consultant I know.”
- Arianna Huffington
"This little book will show you why women should run most corporations in America, and maybe the entire country. Reading "Nice" will improve just about everything in your life, and that's a promise."
- James Patterson, bestselling author, Former CEO of J. Walter Thompson North America
“For my money, I would always rather make a deal with people I like who treat me well. If you want to discover the surprising power of nice, read this book. Memorize it. Use it. You’ll be glad you did.”
- Donald Trump
"In a dog-eat-dog world where so many seem prepared to do whatever it takes to get ahead, Linda Kaplan Thaler and Robin Koval point out that it is truly the quiet, kind gesture that speaks most loudly. 'Please, Thank You, and 'No, You First' really are key words that should be a part of every go-getters lexicon. The Power of Nice should become the new bible for those looking to hit the top."
- Deborah Norville, Host of Inside Edition, the longest-running newsmagazine
“Having matured during the most savage era of entertainment, I can vouch for the fact that being nice is one sure means of success. Nice guys do finish on top.”
- Dick Clark
“If the Power of Nice equates to: caring for other people, having honor, working with honesty, competing with dignity, sharing knowledge and behaving with kindness, then The Power of Nice should be a mandatory business seminar at every major university. Can you imagine if Enron executives had practiced “the Power of Nice”?
- Marcia Gay Harden