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Using the no-nonsense, results-oriented boot camp approach, Brodow drills readers on the basic skills needed to master the art of negotiation including conquering our fear of confrontation and overcoming the negative behaviors that hold us back, and identifying and developing our personal negotiation style.
Using a wealth of examples from real-life encounters, Brodow demonstrates how to negotiate for things most readers never knew were negotiable, such as department store purchases, medical costs, loan rates, phone bills, and credit card fees. He reveals how to develop the skills and the confidence each of us need to negotiate successfully, and achieve our goals at work and in our personal lives.