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Winning Decisions

Winning Decisions

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Add This - Winning Decisions

Written by J. Edward RussoAuthor Alerts:  Random House will alert you to new works by J. Edward Russo and Paul J.H. SchoemakerAuthor Alerts:  Random House will alert you to new works by Paul J.H. Schoemaker

  • Format: Hardcover, 352 pages
  • Publisher: Crown Business
  • On Sale: December 26, 2001
  • Price: $29.99
  • ISBN: 978-0-385-50225-2 (0-385-50225-7)
Also available as an eBook.
about this book

Executives at every level, in every industry, are confronted with information overload, less leeway for mistakes, and a business environment that changes rapidly. In light of this increased pressure and volatility, the old-fashioned ways of making decisions–depending on intuition, common sense, and specialized expertise–are simply no longer sufficient. Distilling over thirty years of groundbreaking research, Winning Decisions, written by two seasoned business advisers and world leaders in behavioral decision studies, is a comprehensive, one-of-a-kind guide to the proven methods of making critical business decisions confidently, quickly–and correctly.

Decision-making is a business skill which managers often take for granted in themselves and others–but it's not as easy as some might think. The authors, whose expertise has been sought out by over a hundred companies, including Hewlett-Packard, IBM, and Unilever, contend that decision-making, like any other skill, must be developed and honed if it is to be used effectively.

Winning Decisions
offers step-by-step analyses of how people typically make decisions. The book is packed with worksheets, tools, questionnaires, case studies, and anecdotes analyzing major decisions made by organizations like British Airways, NASA, Shell Oil, and Pepsi. Some of the proven, straightforward techniques covered in Winning Decisions include how to:

•Reframe issues to ensure that the real problem is being addressed
•Improve the quality and quantity of one's options
•Convert expert yet conflicting opinions into useful insights
•Make diversity of views and conflict work to one's advantage
•Foster efficient and effective group decision-making
•Learn from past decisions

Winning Decisions is an important new book for all students of Business Management.