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The award-winning design firm that brought the world the Apple mouse, the Palm V, and other cutting-edge products reveals its secrets for fostering innovation-"out of the box" thinking across the world of business. Kelley outlines the steps IDEO and other successful companies use to achieve successful problem solving such as: closely observing behavior of the people who will be using a product or service-what Kelley calls the "anthropology of design;" brainstorming ideas; prototyping designs and ideas at every stage; using "cross-pollination" to find solutions to tricky problems in other, unrelated products or fields; and much more.
TABLE OF CONTENTS
Foreword by Tom Peters; 1. Innovation at the Top; 2. Winging It in Start-Up Mode; 3. Innovation Begins with an Eye; 4. The Perfect Brainstorm; 5. A Cool Company Needs Hot Groups; 6. Prototyping is the Shorthand of Innovation; 7. Build Your Greenhouse; 8. Expect the Unexpected; 9. Barrier Jumping; 10. Creating Experiences for the Fun and Profit; 11. Zero to Sixty; 12. Coloring Outside the Lines; 13. In Search of the "Wet Nap" Interface; 14. Live the Future; 15. Getting In the Swing; Index