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Add This - Co-Opetition

Written by Adam M. BrandenburgerAuthor Alerts:  Random House will alert you to new works by Adam M. Brandenburger and Barry J. NalebuffAuthor Alerts:  Random House will alert you to new works by Barry J. Nalebuff

  • Format: Trade Paperback, 304 pages
  • Publisher: Crown Business
  • On Sale: December 29, 1997
  • Price: $18.95
  • ISBN: 978-0-385-47950-9 (0-385-47950-6)
Also available as an eBook.
about this book

Insightful and instructive, Co-opetition describes a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, Nutrasweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition not only to win but to make it possible for the industry as a whole to grow. Students will learn to formulate strategies based on game theory and how to change the game of business for maximum benefit.

“The idea of complementors is one of the least appreciated concepts in the business-yet it is immensely valuable. This book does a real service by introducing it into our thought process.”—Andrew S. Grove, Chairman and CEO, Intel Corporation