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The Art of the Long View

The Art of the Long View

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Written by Peter SchwartzAuthor Alerts:  Random House will alert you to new works by Peter Schwartz

  • Format: Trade Paperback, 288 pages
  • Publisher: Crown Business
  • On Sale: April 15, 1996
  • Price: $17.95
  • ISBN: 978-0-385-26732-8 (0-385-26732-0)
Also available as an eBook.
about this book

Schwartz, one of the world’s leading futurists, presents the tools for scenario planning originally developed within Royal Dutch/Shell. The book is based on numerous firsthand scenario exercises carried out by Schwartz with many of the world’s leading institutions and companies.

“A fascinating book about the art of unlocking fresh perspectives for the future, a crucial challenge in any organization.”—Michael E. Porter, Professor of Business Administration, Harvard University