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The essential handbook for actors—a modern classic—in a newly updated edition.
Since its original publication, Acting as a Business has earned a reputation as an indispensable tool for working and aspiring actors. Avoiding the usual advice about persistence and luck, Brian O’Neil provides clear-cut guidelines that will give actors a solid knowledge of the business behind their art. It’s packed with practical information—on everything from what to say in a cover letter to where to stand when performing in an agent’s office—including:
—Tactics for getting an agent, including preparing for the interview
—How to research who will be casting what—and whether there is a role for you—well in advance
—Examples of correspondence to agents and casting directors for both beginning and advanced professionals
—A detailed analysis of the current trend of paying to meet industry personnel
—How to communicate effectively with an agent or personal manager
—Creative ways to use the internet and social media
O’Neil has updated Acting as a Business to keep up with the latest show-business trends, making this fifth edition a reference no actor should be without