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In the bestselling tradition of Switch and Made to Stick, Ori Brafman (author of Sway, The Starfish and the Spider and Click) reveals how organizations can drive growth and profits by allowing contained chaos and disruption the space to flourish, generating new ideas that trigger innovation. In The Chaos Imperative, organizational expert Brafman shows how even the best and most efficient organizations, from Fortune 500 companies to today's US Army, benefit from allowing a little unstructured space and disruption into their planning and decision-making.
“This useful and practical book will be welcomed by managers looking for new ways to innovate.” -Publishers Weekly