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Jay Heinrichs is the author of Thank You for Arguing: What Aristotle, Lincoln and Homer Simpson Can Teach Us About the Art of Persuasion (Crown/Three Rivers Press and Penguin UK). His next book, Word Hero, comes out in October. Jay maintains one of the top language blogs on the Web, Figarospeech.com, and he gives frequent talks and workshops for corporate events, nonprofit groups, and academic institutions.