Subjects Freshman Year Reading African American Studies African Studies American Studies Anthropology Art, Film, Music and Architecture Asian Studies Business and Economics Criminology Education Environmental Studies Foreign Language Instructional Materials Gender Studies History Irish Studies Jewish Studies Latin American & Caribbean Studies Law and Legal Studies Literature and Drama Literature in Spanish Media Issues, Journalism and Communication Middle East Studies Native American Studies Philosophy Political Science Psychology Reference Religion Russian and Eastern European Studies Science and Mathematics Sociology Study Aids

E-Newsletters: Click here to be notified of new titles in your field
Click here to request Desk/Exam copies
Freshman Year Reading
View Our Award Winners
Click here to view our Catalogs
101 Theory Drive

101 Theory Drive

Upgrade to the Flash 9 viewer for enhanced content, including the ability to browse & search through your favorite titles.
Click here to learn more!

Order Exam Copy
E-Mail this Page Print this Page
Add This - 101 Theory Drive

Written by Terry McDermottAuthor Alerts:  Random House will alert you to new works by Terry McDermott

  • Format: Trade Paperback, 288 pages
  • Publisher: Vintage
  • On Sale: June 14, 2011
  • Price: $15.95
  • ISBN: 978-0-307-38833-9 (0-307-38833-6)
Also available as an eBook.
about this book

A riveting narrative account of a brilliant, rebel scientist and his notorious lab as they unlock the mystery of memory.

For decades Gary Lynch sought to uncover what physically happens in the brain when we form a memory. Luckily award-winning journalist Terry McDermott was with Lynch in his lab as his staff worked tirelessly to achieve this groundbreaking scientific discovery. Here with the verve of a novelist, McDermott introduces the cutting-edge science and wild cast of characters that enabled Lynch to reveal the inner workings of the memory machine. He then explains some practical applications of these discoveries: drugs that could possibly cure a wide range of neurological conditions, including ADHD. He also shows where Lynch’s sights are now set: on discovering the larger architectural of memory formation.

“Gets us a lot closer to the problem of how the brain records experience.” —The Los Angeles Times

“Crisp prose. . . . a cross between Hunter S. Thompson and E.O. Wilson or Stephen Jay Gould.” —Providence Journal

“A fascinating book." —Seattle Times

“[A] compelling ride. Look for it. Remember it.” —The Oregonian

“A fascinating portrait of one brilliant, eccentric scientist and an insight into some of the groundbreaking science that seeks to explain memory.” —San Francisco Book Review

"A fun read about some fascinating neuroscience, and, even more importantly, provides a rare look into how science is really done." —Len Mlodinow, author of The Drunkard's Walk

“This is an engrossing story of science and the brilliant, flawed people who make it.” —Pubilshers Weekly

“A stirring account of how important scientific research gets done." —Kirkus

"Engrossing . . . a book about the truth, and the endless human struggle to find it." —Jonah Lehrer, author of How We Decide

"Thrilling . . . a story you won't forget." —David Eagleman, author of Sum