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"Cathie Black is exactly the kind of mentor every woman needs: a talented executive at the top of her game willing to tell it like it really is. Imagine having a private lunch with one of the most powerful women in business, and then feast on her wonderful book. Basic Black is among the very best insider accounts of how to succeed as a leader."
—Rosabeth Moss Kanter, Harvard Business School professor and author of Confidence and America the Principled
"Cathie Black demystifies the workplace with her typical brand of pragmatic insight and engaging humor. Basic Black provides a practical guide to the traits we see demonstrated by our greatest leaders at GE---passion, drive, attitude, risk taking, and the ability to nurture and develop great talent. I had fun reading Basic Black, and thought to myself...This is someone I would like to work for."
—Jeffrey R. Immelt, Chairman and CEO, GE