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The world is moving so quickly that every business in every industry faces big threats. The music business is the victim of a technology shift; GM and Ford face customer shifts as the preferences and demographics of car buyers change; publishing, pharmaceuticals, and the movies make bets on blockbuster projects that can be hugely successful or fail miserably; brands can collapse through slow decline or scandal. But there are ways to anticipate threatening changes and turn them into successes. In The Upside, consultantguru and author Adrian Slywotzky (one of Industry Week’s six most influential people in management) provides the practical tools and information needed to turn problems into opportunities and achieve what everyone is searching for—growth. Slywotzky also points out that growth can be achieved with low risk, turning conventional wisdom—that huge risks are necessary to achieve great growth—on its head. For anyone who wants to learn to turn downsides into upsides and achieve great growth in business, The Upside is the unique, groundbreaking,must-have book for 2007.