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As Jim Camp's first book, Start with No, gained attention from publications like Harvard Business Review and Fortune, he became a tireless proselytizer for his ideas. During interviews many people wanted to know how his system of negotiating could be applied to their personal lives including day-to-day problems encountered at work. Start with No is geared primarily for people involved in large-scale business-to-business negotiations. With NO!: THE ONLY NEGOTIATING STRATEGY YOU'LL EVER NEED AT WORK AND HOME he brings his innovative ideas and their practical application to a much wider audience.