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Innovation

Innovation

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Written by Curtis R. CarlsonAuthor Alerts: Random House will alert you to new works by Curtis R. Carlson and William W. WilmotAuthor Alerts: Random House will alert you to new works by William W. Wilmot

  • Format: Hardcover, 368 pages
    •  
  • Publisher: Crown Business
  • On Sale: August 8, 2006
  • Price: $27.50
  • ISBN: 978-0-307-33669-9 (0-307-33669-7)
Also available as an eBook.
about this book

Innovation is not about inventing clever gadgets or just “creativity.” Carlson and Wilmot’s five disciplines of innovation focus attention where it should be: on the creation of valuable new products and services that meet customer needs. Carlson and Wilmot provide a systematic way to make innovation practical, one intimately tied to the way things get done in business.