Sheldon Gawiser is NBC director of elections; he heads the NBC News election decision team in charge of making projections and overseeing news analysis of the exit polls. He was a founder of the NBC/Associated Press Poll and is a trustee of the National Council on Public Polls. Dr. Gawiser, in addition to being a pollster extraordinaire, is an Emmy nominated producer and winner of a special Emmy for his work on September 11th. He is author of five books and numerous articles on public opinion polling and elections, including A Journalist's Guide to Public Opinion Polls (Praeger, 1994).
Format: Trade Paperback, 272 pages
Publisher: Vintage On Sale: January 6, 2009 Price: $12.95
How Barack Obama Won—by one of the most lauded political journalists of our time, and one of the most respected pollsters in the business—gives us not only the inside state-by-state guide to how Obama achieved his victory, but also the essential toolbox for understanding the political implications of the 2008 presidential...
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