Kevin and Jackie Freiberg are principals of the San Diego Consulting Group, Inc., a professional speaking and management consulting firm whose clients include Merrill Lynch, the United States Marine Corp, Arthur Andersen, GTE, and Southwest Airlines.
Format: Trade Paperback, 288 pages
Publisher: Crown Business On Sale: September 20, 2005 Price: $14.95
NOW IN PAPERBACK
In GUTS!, Kevin and Jackie Freiberg look at twenty-five extraordinarily successful businesses and introduce the chief executives who are creating a new corporate ethos that challenges business-as-usual. Drawing on five years of research, the Freibergs provide a behind-the-scenes look at these intensely focused, passionate, and unconventional leaders and their...
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Format: Trade Paperback, 384 pages
Publisher: Crown Business On Sale: February 17, 1998 Price: $17.95
Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality...
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