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Lee Cockerell

  • About this Author
author spotlight

LEE COCKERELL was the executive vice president of operations for Walt Disney World for more than ten years. As one of the public faces of the world-renowned Disney Institute, he continues to teach courses in leadership and professional development. A popular keynote speaker, he frequently addresses Fortune 500 corporations, government agencies, educational institutions, and nonprofits across the country. He lives in Orlando, Florida.

author bookshelf
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Exam Copy
Creating Magic
10 Common Sense Leadership Strategies from a Life at Disney
Written by Lee Cockerell


Format: Hardcover, 288 pages
Publisher: Crown Business
On Sale: October 14, 2008
Price: $26.00

Selected for Common Reading at Bentley University



“It’s not the magic that makes it work; it’s the way we work that makes it magic.”

The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary business results... Read more >
Also available as an unabridged audiobook download and an eBook.

Creating Magic
10 Common Sense Leadership Strategies from a Life at Disney
Written by Lee Cockerell


Format: eBook, 224 pages
Publisher: Crown Business
On Sale: October 14, 2008
Price: $15.99

Read more >
Also available as an unabridged audiobook download and a hardcover.

Exam Copy
The Customer Rules
The 39 Essential Rules for Delivering Sensational Service
Written by Lee Cockerell


Format: Hardcover, 208 pages
Publisher: Crown Business
On Sale: March 5, 2013
Price: $19.99

Lee Cockerell, the former executive vice president of operations at Walt Disney World, offers his thirty-nine rules for optimizing customer service. By implementing these strategies, managers and employees will ensure that their interactions with customers are characterized by consistency, efficiency, creativity, sincerity, and excellence. Each of the thirty-nine chapters in this book... Read more >
Also available as an unabridged audiobook download and an eBook.

The Customer Rules
The 39 Essential Rules for Delivering Sensational Service
Written by Lee Cockerell


Format: eBook, 208 pages
Publisher: Crown Business
On Sale: March 5, 2013
Price: $11.99

Read more >
Also available as an unabridged audiobook download and a hardcover.
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