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Ian Ayres
Ian Ayres Enlarge Photo

Photo © Yale Media Services

  • About this Author
author spotlight

Ian Ayres is an economist and lawyer who is the William K. Townsend Professor at Yale Law School and a professor at Yale’s School of Management. He is a columnist for Forbes magazine and a regular contributor to the New York Times Freakanomics blog. He served for seven years as the editor of the Journal of Law, Economics, and Organization, and in 2006 was elected to the American Academy of Arts and Sciences. He has previously written ten books, including Super Crunchers, which was a New York Times business bestseller and named one the Best Economics and Business Books of the...

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author bookshelf
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Exam Copy
Carrots and Sticks
Unlock the Power of Incentives to Get Things Done
Written by Ian Ayres


Format: Hardcover, 240 pages
Publisher: Bantam
On Sale: September 21, 2010
Price: $26.00

Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal... Read more >
Also available as an unabridged audiobook download and an eBook.

Carrots and Sticks
Unlock the Power of Incentives to Get Things Done
Written by Ian Ayres


Format: eBook, 272 pages
Publisher: Bantam
On Sale: September 21, 2010
Price: $13.99

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Also available as an unabridged audiobook download and a hardcover.

Exam Copy
Super Crunchers
Why Thinking-By-Numbers is the New Way To Be Smart
Written by Ian Ayres


Format: Trade Paperback, 320 pages
Publisher: Bantam
On Sale: August 26, 2008
Price: $16.00

This business bestseller examines the “power” in numbers. Today more than ever, number crunching affects your life in ways you might not even imagine. Intuition and experience are no longer enough to make the grade. In order to succeed—even survive—in our data-based world, you need to become statistically literate.

Cutting-edge organizations are... Read more >

Super Crunchers
Why Thinking-by-Numbers Is the New Way to Be Smart
Written by Ian Ayres


Format: eBook
Publisher: Bantam
On Sale: August 28, 2007
Price: $13.99

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