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Masaaki Sato

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Exam Copy
The Honda Myth: The Genius and His Wake

Written by Masaaki Sato


Format: Hardcover, 480 pages
Publisher: Vertical
On Sale: December 19, 2006
Price: $24.95

Winner of the Ohya Award

From the top Japanese auto-industry journalist comes this inimatably informed account of Honda Motor Company's birth out of the ashes of World War II and subsequent rise.

Honda was the brainchild of two very different men. One, a genius engineer who never went to college but became... Read more >

Exam Copy
The Toyota Leaders: An Executive Guide

Written by Masaaki Sato


Format: Hardcover, 336 pages
Publisher: Vertical
On Sale: December 16, 2008
Price: $19.95

Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. The Toyota Strategy tells how they did it, and in such a way that allows readers to apply the lessons. Discover how Toyota is more than just a series of good business moves, but a culture first... Read more >
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