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Kirk Kazanjian
Kirk Kazanjian Enlarge Photo

Photo © Anthony Mongiello

  • About this Author
author spotlight

Kirk Kazanjian is a leading authority on the latest trends in marketing, branding, and delivering excellent customer service in today’s fast-changing and ultra-competitive world. He has written some two dozen books and is a top marketing executive for one of the world’s largest financial services companies.

A lifelong entrepreneur, Kazanjian is a popular speaker and former award-winning television news anchor and business reporter. He has appeared on a variety of media outlets, including CNBC, CNN, and Fox News Channel. His work has also been featured in such publications as Barron’s, Entrepreneur, Fortune, and USA Today.

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Exam Copy
Driving Loyalty
Turning Every Customer and Employee into a Raving Fan for Your Brand
Written by Kirk Kazanjian


Format: Hardcover, 272 pages
Publisher: Crown Business
On Sale: April 23, 2013
Price: $28.00

In order to build a successful company today, there must be an unbreakable bond of loyalty between customers and employees. Few have done this better than Enterprise Holdings, owner of the Enterprise, National, and Alamo rental car brands.

While Enterprise has long been known for offering excellent customer service, it faced a... Read more >
Also available as an eBook.

Driving Loyalty
Turning Every Customer and Employee into a Raving Fan for Your Brand
Written by Kirk Kazanjian


Format: eBook, 272 pages
Publisher: Crown Business
On Sale: April 23, 2013
Price: $13.99

Read more >
Also available as a hardcover.
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