Photo © Abigail Seymour
author spotlight
JAY HEINRICHS spent 25 years as a journalist and publishing executive before becoming a fulltime advocate for the lost art of rhetoric. Since then he’s taught persuasion to Fortune 500 companies, Ivy League universities, NASA, and the Pentagon. He is also the author of Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever.
author bookshelf
Thank You for Arguing
What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
Written by Jay Heinrichs
Format: Trade Paperback, 336 pages
Publisher: Three Rivers Press
On Sale: February 27, 2007
Price: $15.00
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to action--as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by... Read more >
What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
Written by Jay Heinrichs
Format: Trade Paperback, 336 pages
Publisher: Three Rivers Press
On Sale: February 27, 2007
Price: $15.00
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to action--as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by... Read more >
Thank You for Arguing
What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
Written by Jay Heinrichs
Format: eBook
Publisher: Three Rivers Press
On Sale: February 12, 2008
Price: $11.99
Read more >
What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
Written by Jay Heinrichs
Format: eBook
Publisher: Three Rivers Press
On Sale: February 12, 2008
Price: $11.99
Read more >
Thank You For Arguing, Revised and Updated Edition
What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion
Written by Jay Heinrichs
Format: eBook, 400 pages
Publisher: Three Rivers Press
On Sale: August 6, 2013
Price: $10.99
Read more >
What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion
Written by Jay Heinrichs
Format: eBook, 400 pages
Publisher: Three Rivers Press
On Sale: August 6, 2013
Price: $10.99
Read more >
Thank You For Arguing, Revised and Updated Edition
What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion
Written by Jay Heinrichs
Format: Trade Paperback, 432 pages
Publisher: Three Rivers Press
On Sale: August 6, 2013
Price: $15.00
Read more >
What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion
Written by Jay Heinrichs
Format: Trade Paperback, 432 pages
Publisher: Three Rivers Press
On Sale: August 6, 2013
Price: $15.00
Read more >
Word Hero
A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever
Written by Jay Heinrichs
Format: Trade Paperback, 352 pages
Publisher: Three Rivers Press
On Sale: October 4, 2011
Price: $14.00
In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from staid textbooks and makes it entirely fresh and engaging. Here, there are no dry, abstract ideas hidden in academic jargon. Rather, Heinrichs brilliantly reveals mechanisms that make powerful language work.
Students will learn how to choose words strategically and draw... Read more >
A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever
Written by Jay Heinrichs
Format: Trade Paperback, 352 pages
Publisher: Three Rivers Press
On Sale: October 4, 2011
Price: $14.00
In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from staid textbooks and makes it entirely fresh and engaging. Here, there are no dry, abstract ideas hidden in academic jargon. Rather, Heinrichs brilliantly reveals mechanisms that make powerful language work.
Students will learn how to choose words strategically and draw... Read more >
Word Hero
A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever
Written by Jay Heinrichs
Format: eBook, 352 pages
Publisher: Three Rivers Press
On Sale: October 4, 2011
Price: $9.99
Read more >
A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever
Written by Jay Heinrichs
Format: eBook, 352 pages
Publisher: Three Rivers Press
On Sale: October 4, 2011
Price: $9.99
Read more >
