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Jay Heinrichs
Jay Heinrichs Enlarge Photo

Photo © Abigail Seymour

  • About this Author
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JAY HEINRICHS has spent more than 25 years in publishing as a magazine writer, editor, and executive.

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Exam Copy
Thank You for Arguing
What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
Written by Jay Heinrichs

Format: Trade Paperback, 336 pages
Publisher: Three Rivers Press
On Sale: February 27, 2007
Price: $14.00

Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to action--as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by... Read more >
Also available as an eBook.

Thank You for Arguing
What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
Written by Jay Heinrichs

Format: eBook
Publisher: Three Rivers Press
On Sale: February 12, 2008
Price: $14.00

Read more >
Also available as a trade paperback.
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