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Jay Heinrichs
Jay Heinrichs Enlarge Photo

Photo © Abigail Seymour

  • About this Author
author spotlight

JAY HEINRICHS spent 25 years as a journalist and publishing executive before becoming a fulltime advocate for the lost art of rhetoric. Since then he’s taught persuasion to Fortune 500 companies, Ivy League universities, NASA, and the Pentagon. He is also the author of Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever.

author bookshelf
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Thank You for Arguing
What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
Written by Jay Heinrichs


Format: eBook
Publisher: Three Rivers Press
On Sale: February 12, 2008
Price: $11.99

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Thank You For Arguing, Revised and Updated Edition
What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion
Written by Jay Heinrichs


Format: eBook, 432 pages
Publisher: Three Rivers Press
On Sale: August 6, 2013
Price: $11.99

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Also available as a trade paperback.

Exam Copy
Thank You For Arguing, Revised and Updated Edition
What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion
Written by Jay Heinrichs


Format: Trade Paperback, 432 pages
Publisher: Three Rivers Press
On Sale: August 6, 2013
Price: $15.00

Sharp, erudite, and informative, Thank You for Arguing is your student’s master class in the art of persuasion. Editor, magazine writer, and executive Jay Heinrichs not only teaches students how to recognize a paralipsis and a chiasmus, but also how to use practical and convincing arguments. The expanded and revised editions includes... Read more >
Also available as an eBook.

Exam Copy
Word Hero
A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever
Written by Jay Heinrichs


Format: Trade Paperback, 352 pages
Publisher: Three Rivers Press
On Sale: October 4, 2011
Price: $14.00

In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from staid textbooks and makes it entirely fresh and engaging. Here, there are no dry, abstract ideas hidden in academic jargon. Rather, Heinrichs brilliantly reveals mechanisms that make powerful language work.

Students will learn how to choose words strategically and draw... Read more >
Also available as an eBook.

Word Hero
A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever
Written by Jay Heinrichs


Format: eBook, 352 pages
Publisher: Three Rivers Press
On Sale: October 4, 2011
Price: $9.99

Read more >
Also available as a trade paperback.
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