Curtis R. Carlson is the president and CEO of SRI International, working with leading companies in a wide variety of industries, including pharmaceuticals and health sciences, computers and communications, energy and the environment, and national defense. Dr. Carlson started and led the team that set the U.S. standard for HDTV, for which his team shared an Emmy. He lives in Menlo Park, California.
Format: Hardcover, 368 pages
Publisher: Crown Business On Sale: August 8, 2006 Price: $27.50
Innovation is not about inventing clever gadgets or just “creativity.” Carlson and Wilmot’s five disciplines of innovation focus attention where it should be: on the creation of valuable new products and services that meet customer needs. Carlson and Wilmot provide a systematic way to make innovation practical, one intimately tied to...
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