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Clotaire Rapaille
Clotaire Rapaille Enlarge Photo

Photo © Tom Leek

  • About this Author
author spotlight

Dr. Clotaire Rapaille is the chairman of Archetype Discoveries Worldwide and has used this decoding approach for thirty years. He is the personal adviser to ten high-ranking CEOs and is kept on retainer by fifty Fortune 100 companies. He has been profiled in many national media outlets, including 60 Minutes II and on the front page of the New York Times Sunday Styles section. He lives in Tuxedo Park, New York.

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Exam Copy
The Culture Code
An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Written by Clotaire Rapaille


Format: Trade Paperback, 224 pages
Publisher: Crown Business
On Sale: July 17, 2007
Price: $15.99

In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts... Read more >
Also available as an eBook.

The Culture Code
An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Written by Clotaire Rapaille


Format: eBook, 272 pages
Publisher: Crown Business
On Sale: June 6, 2006
Price: $11.99

Read more >
Also available as a trade paperback.
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