Format: Trade Paperback, 384 pages
Publisher: Crown Business On Sale: February 17, 1998 Price: $17.95
Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality...
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