Format: Hardcover, 144 pages
Publisher: Crown Business On Sale: September 19, 2006 Price: $17.95
"Following up their bestselling look at creating compelling marketing strategies--Bang!--they turn most truisms about business inside out, arguing that good deeds are returned, not punished...Well thought-out and crisply presented, it offers key principles, case studies and exercises to help make niceness habitual." - Publishers Weekly
Linda Kaplan Thaler and Robin Koval have moved...
Read more >