author spotlight
RYAN MATHEWS is a futurist and principal of FirstMatter, a trend-watching consulting firm. Hailed as one of the few true philosophers in modern business, Mathews has been profiled in publications from Fast Company to Wired. He is a coauthor of the bestselling The Myth of Excellence and lives in Detroit, Michigan.
author bookshelf
The Myth of Excellence
Why Great Companies Never Try to Be the Best at Everything
Written by Fred Crawford and Ryan Mathews
Format: Trade Paperback, 272 pages
Publisher: Crown Business
On Sale: May 27, 2003
Price: $16.00
What do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an "expedition into the commercial wilderness" to find the answers. What they discovered was a new consumer -- one whom very few companies understand, much less manufacture... Read more >
Why Great Companies Never Try to Be the Best at Everything
Written by Fred Crawford and Ryan Mathews
Format: Trade Paperback, 272 pages
Publisher: Crown Business
On Sale: May 27, 2003
Price: $16.00
What do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an "expedition into the commercial wilderness" to find the answers. What they discovered was a new consumer -- one whom very few companies understand, much less manufacture... Read more >
The Myth of Excellence
Why Great Companies Never Try to Be the Best at Everything
Written by Fred Crawford and Ryan Mathews
Format: eBook, 272 pages
Publisher: Crown Business
On Sale: December 18, 2007
Price: $15.99
Read more >
Why Great Companies Never Try to Be the Best at Everything
Written by Fred Crawford and Ryan Mathews
Format: eBook, 272 pages
Publisher: Crown Business
On Sale: December 18, 2007
Price: $15.99
Read more >
