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James Twitchell

  • About this Author
author spotlight

JAMES B. TWITCHELL is the author of several books on advertising, including Adcult USA: The Triumph of Advertising in American Culture and Carnival Culture: The Trashing of Taste in America. He is an alumnus professor of English at the University of Florida.

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Exam Copy
Twenty Ads That Shook the World
The Century's Most Groundbreaking Advertising and How It Changed Us All
Written by James Twitchell


Format: Trade Paperback, 240 pages
Publisher: Broadway Books
On Sale: December 26, 2001
Price: $16.00

James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,”... Read more >
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