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Adam M. Brandenburger

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Exam Copy
Co-Opetition

Written by Adam M. Brandenburger and Barry J. Nalebuff

Format: Trade Paperback, 304 pages
Publisher: Crown Business
On Sale: December 29, 1997
Price: $18.95

Insightful and instructive, Co-opetition describes a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, Nutrasweet, American Airlines, and dozens of other companies have been using the... Read more >
Also available as an eBook.

Co-Opetition

Written by Adam M. Brandenburger and Barry J. Nalebuff

Format: eBook
Publisher: Crown Business
On Sale: July 13, 2011
Price: $14.99

Read more >
Also available as a trade paperback.
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