Format: Trade Paperback, 304 pages
Publisher: Crown Business On Sale: January 5, 1998 Price: $19.00
What do shoppers dislike most about shopping? What's the most common reason customers are turned off by ads? Which recent technology ranks highest as a consumer pet peeve? As founder and chairman of America's Research Group, Britt Beemer has spent the past two decades researching questions like these and learning how...
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