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Emanuel Rosen

  • About this Author
author spotlight

Emanuel Rosen was Vice President of Marketing for Niles Software, the makers of EndNote, for nine years before-like scores of other Silicon Valley success stories-selling his share in the company and retiring on the proceeds. He has spent the last two years researching and writing this book. He lives in Menlo Park, California.

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The Anatomy of Buzz Revisited
Real-life lessons in Word-of-Mouth Marketing
Written by Emanuel Rosen


Format: eBook, 320 pages
Publisher: Crown Business
On Sale: February 24, 2009
Price: $13.99

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Also available as a trade paperback.

Exam Copy
The Anatomy of Buzz Revisited
Real-life lessons in Word-of-Mouth Marketing
Written by Emanuel Rosen


Format: Trade Paperback, 384 pages
Publisher: Crown Business
On Sale: February 24, 2009
Price: $15.95

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.

Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and... Read more >
Also available as an eBook.

The Anatomy of Buzz
How to Create Word of Mouth Marketing
Written by Emanuel Rosen


Format: eBook, 320 pages
Publisher: Crown Business
On Sale: May 14, 2002
Price: $13.99

Read more >
Also available as an abridged audiobook download.
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