Emanuel Rosen was Vice President of Marketing for Niles Software, the makers of EndNote, for nine years before-like scores of other Silicon Valley success stories-selling his share in the company and retiring on the proceeds. He has spent the last two years researching and writing this book. He lives in Menlo Park, California.
Format: Trade Paperback, 384 pages
Publisher: Crown Business On Sale: February 24, 2009 Price: $15.95
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.
Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and...
Read more >