Subjects Freshman Year Reading African American Studies African Studies American Studies Anthropology Art, Film, Music and Architecture Asian Studies Business and Economics Criminology Education Environmental Studies Foreign Language Instructional Materials Gender Studies History Irish Studies Jewish Studies Latin American & Caribbean Studies Law and Legal Studies Literature and Drama Literature in Spanish Media Issues, Journalism and Communication Middle East Studies Native American Studies Philosophy Political Science Psychology Reference Religion Russian and Eastern European Studies Science and Mathematics Sociology Study Aids


E-Newsletters: Click here to be notified of new titles in your field
Click here to request Desk/Exam copies
Freshman Year Reading
View Our Award Winners
Click here to view our Catalogs
David Robertson
David Robertson Enlarge Photo

  • About this Author
author spotlight

DAVID C. ROBERTSON joined the faculty of the Wharton School at the University of Pennsylvania in January of 2011, and was the LEGO Professor of Innovation and Technology Management at IMD in Lausanne, Switzerland from 2002 through 2010.  As the LEGO Professor, Robertson was given unique access to the company’s management team, has written two case studies about the company, and is the co-author of a Harvard Business Review piece on LEGO.   At IMD, Robertson was the co-director of the school’s largest executive education program, the Program for Executive Development, and directed programs for Credit Suisse, EMC, HSBC, Skanska, BT, and other leading... Read More

author bookshelf
Sort: Date  Format  Price  Title

Exam Copy
Brick by Brick
How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Written by David Robertson and Bill Breen


Format: Trade Paperback, 320 pages
Publisher: Crown Business
On Sale: June 24, 2014
Price: $15.00

Brick by Brick takes students inside LEGO's innovative business practices. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.

The book reveals how LEGO failed to keep... Read more >
Also available as an unabridged audiobook download, eBook and a hardcover.

Exam Copy
Brick by Brick
How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Written by David Robertson and Bill Breen


Format: Hardcover, 320 pages
Publisher: Crown Business
On Sale: June 25, 2013
Price: $26.00

Brick by Brick takes students inside LEGO's innovative business practices. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.

The book reveals how LEGO failed to keep... Read more >
Also available as an unabridged audiobook download, eBook and a trade paperback.

Brick by Brick
How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Written by David Robertson and Bill Breen


Format: eBook, 320 pages
Publisher: Crown Business
On Sale: June 25, 2013
Price: $11.99

Read more >
Page 1 of 1