Format: Trade Paperback, 304 pages
Publisher: Crown Business On Sale: December 29, 1997 Price: $18.95
Insightful and instructive, Co-opetition describes a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, Nutrasweet, American Airlines, and dozens of other companies have been using the...
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