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C. Britt Beemer

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Exam Copy
Predatory Marketing

Written by C. Britt Beemer and Robert L. Shook

Format: Trade Paperback, 304 pages
Publisher: Crown Business
On Sale: January 5, 1998
Price: $19.00

What do shoppers dislike most about shopping? What's the most common reason customers are turned off by ads? Which recent technology ranks highest as a consumer pet peeve? As founder and chairman of America's Research Group, Britt Beemer has spent the past two decades researching questions like these and learning how... Read more >
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