JAYSON LUSK is a professor and the Willard Sparks Endowed Chair in the agricultural economics department at Oklahoma State University. In the past ten years, Lusk has published more than one hundred articles in peer-reviewed journals on topics related to consumer behavior and food marketing and policy. By many accounts, he is the most cited and most prolific food economist of his generation.
Format: Hardcover, 240 pages
Publisher: Crown Forum On Sale: April 16, 2013 Price: $24.00
“This is hard hitting and to the point., And scary. The Food and Drug Administration is mainly known for its activities that "protect" consumers from new and beneficial drugs. But, as Jayson Lusk, shows in powerful and pointed detail, the FDA creates massive levels of mischief and confusion through its misguided...
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