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Bryce G. Hoffman
Bryce G. Hoffman Enlarge Photo

Photo © John T. Greilick

  • About this Author
author spotlight

BRYCE G. HOFFMAN is an award-winning journalist who has covered the auto industry, both in the United States and around the world, since 1998. He began cov­ering Ford Motor Company for the Detroit News in 2005. That beat gave him a front-row seat for many of the events chronicled in American Icon. Hoffman has been honored by the Society of American Business Edi­tors and Writers, the Society of Professional Journalists, the Associated Press, and others for his coverage of Ford and is one of the world’s foremost authorities on the automaker. He lives in Grand Blanc, Michigan.

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Exam Copy
American Icon
Alan Mulally and the Fight to Save Ford Motor Company
Written by Bryce G. Hoffman


Format: Trade Paperback, 432 pages
Publisher: Crown Business
On Sale: February 5, 2013
Price: $16.00

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic... Read more >
Also available as an eBook.

American Icon
Alan Mulally and the Fight to Save Ford Motor Company
Written by Bryce G. Hoffman


Format: eBook, 432 pages
Publisher: Crown Business
On Sale: March 13, 2012
Price: $11.99

Read more >
Also available as a trade paperback.
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