Alan Iny is the senior specialist for creativity and scenarios at The Boston Consulting Group. He has trained thousands of executives and BCG consultants, runs a wide range of workshops across industries, and speaks around the world about coming up with product, service, and other ideas, developing a new strategic vision, and thinking creatively about the future. Before joining BCG in 2003, he earned an MBA from Columbia Business School and an honors BSc from McGill University in mathematics and management. Iny lives in New York with his wife and daughter.
Format: Hardcover, 352 pages
Publisher: Random House On Sale: September 10, 2013 Price: $28.00
Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe’s, Thinking in New Boxes will help students and companies overcome missed opportunities and stay ahead of the curve.
This innovative book challenges everything students thought they knew about business creativity by breaking...
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