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Sasha Issenberg
Sasha Issenberg Enlarge Photo

Photo © 2012 David Fields

  • About this Author
author spotlight

SASHA ISSENBERG is a columnist for Slate and the Washington correspondent for Monocle.  He covered the 2008 election as a national political correspondent for The Boston Globe, and his work has also appeared in New York, The Atlantic, and The New York Times Magazine. His first book, The Sushi Economy, was published in 2007.

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Rick Perry and His Eggheads
Inside the Brainiest Political Operation in America, A Sneak Preview from The Victory Lab
Written by Sasha Issenberg


Format: eBook, 26 pages
Publisher: Crown
On Sale: August 23, 2011
Price: $0.99

A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time experiments to study what makes people vote--revealing a new side of a major politician and a game-changing trend in American politics.

Despite his folksy personality and disdain for East Coast "elitists," Texas governor... Read more >

Exam Copy
The Victory Lab
The Secret Science of Winning Campaigns
Written by Sasha Issenberg


Format: Trade Paperback, 400 pages
Publisher: Broadway Books
On Sale: September 17, 2013
Price: $15.00

A lively and fascinating look at how a handful of academics, statisticians, and strategists are reshaping how political campaigns are won and lost

Renegade thinkers crash the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it... Read more >
Also available as an unabridged audiobook download and an eBook.

The Victory Lab
The Secret Science of Winning Campaigns
Written by Sasha Issenberg


Format: eBook
Publisher: Broadway Books
On Sale: September 11, 2012
Price: $11.99

Read more >
Also available as an unabridged audiobook download and a trade paperback.
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