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Jeff Degraff

  • About this Author
author spotlight

Jeff DeGraff, Ph.D. is a clinical professor at the Ross School of Business at the University of Michigan and the executive director of Innovatrium, a leading creativity center for executives. He is a consultant to the world’s most prominent companies (from Apple to Visa), serves as an adviser to think tanks and governments, and is the author of three business books and numerous articles. Dubbed “the Dean of Innovation” because of his influence in the field, and featured on the PBS program Innovation You with Dr. Jeff DeGraff, DeGraff lives in Ann Arbor, Michigan.

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Exam Copy
Innovation You
Four Steps to Becoming New and Improved
Written by Jeff Degraff


Format: Hardcover, 256 pages
Publisher: Ballantine Books
On Sale: July 26, 2011
Price: $25.00

“DeGraff translates the innovation strategies and practices used in top-shelf firms into an easy-to-follow road map for making our own lives new and improved. This book will show you how to really make innovation happen.”—Vijay Govindarajan, professor, Tuck School of Business, Dartmouth

“A useful guide to thinking about career changes, entrepreneurial leaps... Read more >
Also available as an unabridged audiobook download and an eBook.

Innovation You
Four Steps to Becoming New and Improved
Written by Jeff Degraff


Format: eBook, 240 pages
Publisher: Ballantine Books
On Sale: July 26, 2011
Price: $14.99

Read more >
Also available as an unabridged audiobook download and a hardcover.
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