Jeff DeGraff, Ph.D. is a clinical professor at the Ross School of Business at the University of Michigan and the executive director of Innovatrium, a leading creativity center for executives. He is a consultant to the world’s most prominent companies (from Apple to Visa), serves as an adviser to think tanks and governments, and is the author of three business books and numerous articles. Dubbed “the Dean of Innovation” because of his influence in the field, and featured on the PBS program Innovation Youwith Dr. Jeff DeGraff, DeGraff lives in Ann Arbor, Michigan.
Format: Hardcover, 256 pages
Publisher: Ballantine Books On Sale: July 26, 2011 Price: $25.00
“DeGraff translates the innovation strategies and practices used in top-shelf firms into an easy-to-follow road map for making our own lives new and improved. This book will show you how to really make innovation happen.”—Vijay Govindarajan, professor, Tuck School of Business, Dartmouth “A useful guide to thinking about career changes, entrepreneurial leaps...
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