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Susan Strasser

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The Making of the American Mass Market
Written by Susan Strasser


Format: Trade Paperback, 348 pages
Publisher: Smithsonian Books
On Sale: October 17, 2004
Price: $19.95

This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers... Read more >
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