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BRUCE PHILP spent nearly three decades in the business of advertising and branding, mediating between corporations who want to make money and consumers who hope to exchange some for a better life. Working with some of the world's most famous brands, he has been in a unique position to observe how marketers and their consumers operate as two solitudes, and the dysfunction, waste, and damage that often result. In 2008, he co-authored the national bestseller The Orange Code: How ING Direct Succeeded By Being A Rebel With a Cause. Bruce Philp speaks and writes on branding at his blog, www.brandcowboy.com, and... Read More

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Consumer Republic
Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World
Written by Bruce Philp

Format: Trade Paperback, 288 pages
Publisher: Emblem Editions
On Sale: February 7, 2012
Price: $17.95

In the tradition of Malcolm Gladwell, and for the same people who read Seth Godin and bought The Black Swan and How We Decide, this book breaks down the myth of brands and puts the power back in consumers' hands.

The foundation of Consumer Republic's message is this single, inarguable truth: Brands... Read more >

Consumer Republic
Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World
Written by Bruce Philp

Format: eBook, 288 pages
Publisher: McClelland & Stewart
On Sale: February 1, 2011
Price: $13.99

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